It is estimated the Millennials make up close to 40% of the housing market, and 90% of them are renters! This means big changes and a lot of opportunity for property managers. Investing in the right amenities and marketing strategies is critical to attracting and retaining the newest generation of renters. This generation is different from their predecessors, so we have compiled this infographic to give you a snapshot of what makes them so different and what you can do to gain their business.